How To Set Up A Successful Pay-Per-Click Campaign

If you are familiar with Pay-Per-Click ads, then you know that these types of paid search marketing work by putting ads on the side bar of your search engine or web site and are used to bring people to your web site.

The concept is pretty simple.

You create an ad. You place a price upon its worth. And you submit it to a search engine.

When someone clicks on that ad, you are charged a price for it and they end up on your web site. You only have to pay if someone clicks on it. Sounds pretty simple, doesn't it?

But now for the tricky question. Are you getting your money's worth from these ads? Ninety-nine percent of the businesses that use this type of advertising do not understand it. They send people to their home page and don't even know why the person came there in the first place. What's worse is the person who cost you that advertising cost leaves without you ever knowing what they were looking for.

How much does this cost you each month?

Does this mean that you shouldn't do Pay-Per-Click advertising? Not at all! You just need to do it better. And you can with these two simple rules!

Don't send people to your home page. Send them some where on your web site where you can sell them a specific product or service. The page they land on is conveniently known as a "landing page". The purpose of the landing page is to give the consumer the EXACT answer they are looking for and the ability for you TO GAIN information from them.

What information do you need to gain? Primarily an email and/or phone number. A name to go along with it might be nice, too. With this information, you now can contact that person who is interested in what you are selling. You can also figure out your return on investment (ROI) which is unknown if you send the person to your home page.

Example: If you spend $1.00 per click on a keyword and three people click on that word, you have spent $3.00. That money is gone and you hope that they spend money with you, but you will never know. However, if you have three people click on your keyword and two of them give you their name and email, you have spent $1.50 on gathering two customer who you can contact and forward future sales and specials. Those $3.00 gain MUCH better traction and value to you in the long run.

If you have any questions on how this works, please feel free to contact me at DUQofURL_at_gmail_dot_com or by phone at 866-675-6560 and I can show you how your business can succeed through Pay-Per-Click advertising.

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First Step in Your PPC Campaign Venture

The internet has a lot of benefits to offer to business owners and entrepreneurs. The people who are discovering the power and opportunity that they can get from the web is greatly increasing. Online shopping is changing the habits of shoppers. To avoid the line and squeezing in a crowd of people, they just go to their computers and look for online stores. It's fast and convenient. With this new behaviour, one can only take the opportunity to market one's goods and services to these people. There are a lot of methods that you can do to effectively advertise your business. One of the most common and highly successful methods is starting a PPC campaign. PPC means pay per click. You may find that the first step to this strategy is quite easy but can be quite hard if you have a well-organised management system to follow. If you know how to handle it, this can result to be a profitable venture. But if you don't have a firm grasp of the process, this could end badly as well. You need to familiarise yourself beforehand and do a lot of research so that you will be knowledgeable in every step of the way.

Thinking of a niche is the first thing that you should consider. It doesn't necessarily have to be only one niche. You can choose as many as you like as long as you can manage them well. Then the next thing you do is research for keywords to use. Look for keywords that are related to your niche. There are tools that you can use to find the words or phrases that customers will most likely type in the search engine. These tools range from free to paid versions. Of course paid ones will most likely offer you keywords that are laser targeted. You should also note that the keywords that you should use are not that competitive. Make use of long-tailed keywords as well. Add a specific area or city to target potential customers in a particular place. What would make your keywords even more effective is if it's relevant to the customers. People click on ads and they want to be directed to a website that's related to the link they just clicked. For example, when you are promoting weight loss, don't send them to a website about clothing and accessories. In addition to that, the search engine will charge you lesser if your ad keywords and the website you are linking to are related.

There are a lot of methods and procedures that you need to follow in order to be successful in your PPC advertising. Just take note to think of something that entices and attract the customer's attention. Don't be afraid to experiment and put some variety in your ads. Who knows, they might be the reason that you will have a good conversion rate.

PPC Campaigns - The Mistakes to Avoid   How to Create a PPC Ad in Microsoft AdCenter   Focus Areas of Successful Google AdWords Management   Why Your Business Should Choose Google AdWord Solutions?   Use PPC Marketing to Boost Your Internet Business   Targeting PPC Ads by Location